The opportunity
India has a huge range of regional foods that are famous in one district and almost unknown elsewhere, from heritage rice varieties and hill honey to regional pickles, jaggery and sweets. Many of these now carry GI tags, which has raised awareness. People who move cities miss these foods, and urban food lovers want to try them. Small producers, however, rarely reach city buyers. A curated store and online shop that sources directly and tells each product's story fills that gap, and festival and corporate gifting provide strong seasonal demand.