The opportunity
Fish is a daily food in coastal states, in the east and in the Northeast, and families from these regions now live in every large city. Buying fish usually means an early trip to a crowded market, bargaining, and cleaning at home, which busy households find hard to manage. Frozen fish from apps does not satisfy people who grew up eating fresh catch.
A local service that buys fresh at the morning market and brings it cleaned to the door, on a fixed schedule, meets a clear need, especially in large apartment complexes where many fish eating families live close together.