The opportunity
Chicken is the most widely eaten meat in India and many families buy it several times a week, often from a shop within walking distance. Most of these shops keep live birds, slaughter on the spot and have wet, crowded floors, which puts off a growing number of buyers, especially in apartments. Some of those buyers have moved to app based meat delivery, but many still prefer a local shop they can see and trust.
A clean, chilled shop with ready cuts and a simple pre order system can win those households, and nearby restaurants and caterers add bulk volume during the week and in wedding season.