Calculator
Customer Acquisition Cost (CAC)
Understand your fundamental growth engine cost. If it costs more to acquire a customer than they pay you, growth kills the business.
What this comes to
CAC
₹4,000
₹1,50,000 + ₹2,50,000 / 100
These answers come only from the figures above. This page holds no benchmark, no market average and no opinion on whether a number is good — it does the arithmetic and shows its working.
Other calculators
Break-even calculatorStartup cost calculatorReturn on investment calculatorFunding needed calculatorLifetime Value (LTV) AnalyzerLTV:CAC Ratio AnalyzerPayback Period AnalyzerGross Margin AnalyzerNet Margin AnalyzerARPU AnalyzerChurn Rate AnalyzerNet Revenue Retention AnalyzerBurn Rate AnalyzerRunway AnalyzerRule of 40 AnalyzerMagic Number AnalyzerQuick Ratio AnalyzerLead Velocity Rate AnalyzerConversion Rate AnalyzerROAS AnalyzerBounce Rate AnalyzerAOV AnalyzerCart Abandonment Rate AnalyzerInventory Turnover AnalyzerWorking Capital AnalyzerEBITDA AnalyzerPre-Money Valuation AnalyzerPost-Money Dilution AnalyzerOption Pool Sizing AnalyzerTAM / SAM / SOM AnalyzerMarket Share AnalyzerGross Merchandise Value AnalyzerTake Rate AnalyzerCash Conversion Cycle AnalyzerDebt-to-Equity AnalyzerInterest Coverage AnalyzerOperating Leverage AnalyzerCustomer Profitability AnalyzerSales Pipeline Velocity AnalyzerCost of Goods Sold (COGS) AnalyzerContribution Margin AnalyzerBreakeven Volume AnalyzerTarget Profit Pricing AnalyzerMarkup Percentage AnalyzerEmployee Turnover Cost AnalyzerRevenue Per Employee AnalyzerSaaS Gross Margin AnalyzerCAC Payback Period AnalyzerExpansion Revenue Impact AnalyzerViral Coefficient (K-Factor) AnalyzerNPS ROI AnalyzerSupport Ticket Cost AnalyzerServer Cost Per User AnalyzerAPI Call Profitability AnalyzerSubscription Downgrade Impact AnalyzerPricing Tier Break-even AnalyzerFreemium Conversion Value AnalyzerDiscounting Impact AnalyzerSales Commission ROI Analyzer