The opportunity
India's broader smartphone market shipped 151 million units in 2024 (up 4% year-on-year), and Cashify's 2025 Whitepaper shows 63% of sellers trade in or sell their phone within six months of upgrading -- together indicating a large, steadily refreshing pool of used phones for a reseller to source from, concentrated around Apple (62.9% resale share, H1 2025), OnePlus (10.2%) and Xiaomi (9.7%).