Legume and grain farmers who bought a bio-fertiliser packet from a regular fertiliser shop and found it did nothing, because the culture inside had died from months of storage in a hot tin shed, are the buyers who most need this service. When a Rhizobium or Azotobacter packet fails to fix nitrogen or solubilise phosphate as promised, farmers understandably conclude bio-fertilisers do not work and go back to synthetic urea, which is the exact problem a properly cold-stored agency solves.
Research on carrier-based biofertilisers has shown that storage temperature and time both affect the surviving bacterial population, so a packet's real performance depends entirely on how it was handled after manufacture, not just what the label says when it left the factory. The moment a farmer switches to your agency is after a wasted season with dead culture from an uncontrolled shop, or when a progressive farmer specifically asks where the product has been stored.