The opportunity
Office districts, college areas, coaching hubs and hospital neighbourhoods all have large numbers of people eating out every working day. Most of what is available nearby is fried, heavy or expensive, and many diners say they miss simple dal and rice. Interest in millets and lighter meals has grown, and khichdi is one of the few dishes accepted across regions, from the moong dal khichdi of the west to the pongal of the south and the khichuri of the east. A focused counter can draw on that familiarity.
Because the menu is narrow, the kitchen can stay small and quality can stay consistent, and delivery platforms extend reach to offices that cannot walk over at lunch.