A small business owner posting a single job opening often gets dozens of applications and has no HR department to sort through them, so the task falls on an already busy owner reading resumes late at night instead of running the business. This business sets up an AI screening layer for a specific job opening: applications get evaluated against the actual requirements the owner cares about, like relevant experience or availability, and a shortlist gets surfaced instead of a pile the owner has to read in full.
You configure this against that specific role's real requirements, not a generic keyword filter. Owners pay a flat fee per hiring round or a monthly retainer for businesses hiring regularly, justified against the hours of resume reading saved. Landing the first client usually comes from a small business owner currently drowning in applications for an open role.