The opportunity
The Indian government has built two dedicated support schemes naming cobblers specifically: PM Vishwakarma (covering 18 traditional trades including cobbler/footwear artisans, with a Rs 15,000 toolkit incentive and collateral-free loans) and PM SVANidhi (covering street vendors and service providers "like cobblers and barbers" with progressive micro-loans) - this level of trade-specific government backing is uncommon and signals real policy recognition of ongoing demand for this service.