Vegetable, flower and nursery growers who have already seen what protected cultivation earns are the core clients. They grow capsicum, cucumber, gerbera or seedlings, often near cities in Maharashtra, Karnataka, Gujarat, Haryana and Himachal, and many took a subsidy to build their first structure. Today they call the company that built it, which may be far away and slow to come back, or a local welder who has never worked with profiles and spring wire.
The decision to pay is sharpest after a storm: a Bhiwani farmer told The Tribune in 2015 that he spent ₹50,000 repairing a hail-torn polyhouse roof before a second storm hit it again. New growers planning a shade net house for nursery or leafy crops are the second group. They decide once they have seen a working structure of yours and a clear quote per square metre.