The opportunity
Kitabwalah, founded by Akshay Kashyap and Srijan Kumar in Muzaffarpur, Bihar, proves the model at real scale -- starting with Rs 800, it sold over 6,000 books within two years and crossed Rs 8 lakh in sales in FY2023-24, serving 200-250 customers daily at an average order value of Rs 1,000, with second-hand textbooks typically priced at 50-60% of original MRP.