The opportunity
Shoppers visit weekend markets explicitly seeking craft pantry items that beat mass-market grocery supply chains. For vendors, predictability is high because about of markets charge a simple flat fee for booth space rather than taking complex cuts of sales. Because roasted coffee retains its quality far better than raw produce, coffee sellers avoid the heavy inventory scrap rates that drain typical food stalls. Small food vendors regularly bring in steady sales per market day, a sign of reliable consumer spending on local artisanal goods.