The opportunity
Distributors, wholesalers, supermarkets and manufacturers regularly end up with packaged food that is overstocked, close to its best before date or in damaged outer cartons. Large retailers often refuse short dated stock, so much of it is destroyed or dumped. At the same time, many families, students and small eateries are price conscious and would buy safe food at a discount. A clean, trusted clearance outlet that sells only within date stock can turn this waste into savings for buyers and recovered value for suppliers.