The opportunity
India's creator economy, valued around Rs 125 billion in 2024 and projected to reach nearly Rs 500 billion by 2030 at close to 25% CAGR, is increasingly supported by government skilling investment (an Rs 83 billion fund announced March 2025 and over 560,000 Media & Entertainment Skills Council training sessions), creating growing demand for affordable regional-language short-form video production that small brands cannot produce in-house.