A small online store owner running the business mostly alone often cannot answer a customer's order status question until hours or days later, by which point the customer is frustrated or has already asked for a refund. This business sets up an AI support system trained specifically on one store's products, shipping times, and return policy, so common questions get answered the moment they come in, and only genuinely unusual issues get escalated to the owner. You configure this against that store's actual policies and order system, not as a generic chatbot template.
Store owners pay a flat monthly fee, easy to justify against the hours of inbox time recovered and the customers kept from abandoning a purchase over an unanswered question. Landing the first store usually comes from direct outreach to owners visibly overwhelmed by their own support inbox.