A local business owner juggling day to day operations often does not notice a new review for days or longer, and by the time they do, the moment to respond while it still matters to the reviewer and to anyone else reading it has largely passed. This business sets up reputation monitoring for a local business: new reviews across the platforms their customers actually use get caught immediately, a thoughtful draft response in the owner's own voice gets prepared for quick approval, and anything resembling a serious complaint gets flagged urgently rather than sitting in a queue.
You configure this against that business's actual tone and common situations, not a generic templated reply. Owners pay a flat monthly fee, easy to justify against the value of a well handled negative review versus one left unanswered publicly. Landing the first business usually comes from showing an owner a recent review of theirs that never got a response.