A coach who runs a webinar or gives away a lead magnet often gets a burst of interested people and then, because client work takes over, the follow up messages that would have converted some of them into paying clients simply never go out in time. This business sets up a follow up automation system tuned to one coach's actual offer: people who attended the webinar get one sequence, people who registered but did not show get another, and the messaging adjusts based on what each person clicked or watched.
You configure this against the coach's real funnel and offer, not a generic template. Coaches pay a flat monthly fee, justified against the clients who would have otherwise gone cold waiting on a follow up that never came. Landing the first coach usually means finding one who already runs webinars but admits the follow up is inconsistent.