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The founder's toolkit · Always free
An idea is a start. Make your next move count.
Run the numbers. Find your starting point. Everything here is free, with no sign-in or credits.
Free startup calculators
All calculatorsEvery number. A clearer decision.
Your inputs. Clear working. Find the costs, margins and milestones behind your next move.
- Break-evenHow many units you have to sell before the business stops losing money.Open calculator
- Startup costWhat it costs to open the doors, and how long your cash lasts after that.Open calculator
- Return on investmentHow long the money you put in takes to come back, and what it returns in a year.Open calculator
- Funding neededHow long your cash lasts, and how much more you need to reach the month you are aiming for.Open calculator
- Customer Acquisition CostHow much you spend to acquire a single paying customer.Open calculator
- Lifetime Value (LTV)A strategic tool to calculate Lifetime Value (LTV) for your business.Open calculator
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- LTV:CAC RatioA strategic tool to calculate LTV:CAC Ratio for your business.Open calculator
- Payback PeriodA strategic tool to calculate Payback Period for your business.Open calculator
- Gross MarginA strategic tool to calculate Gross Margin for your business.Open calculator
- Net MarginA strategic tool to calculate Net Margin for your business.Open calculator
- ARPUA strategic tool to calculate ARPU for your business.Open calculator
- Churn RateA strategic tool to calculate Churn Rate for your business.Open calculator
Startup guides
All guidesOpen a new chapter.
Practical reading for the decisions ahead, with fresh picks from the library each visit.
- B2B SaaS Churn Reduction: High-Retention StrategiesAcquiring a new customer is five times more expensive than retaining an existing one. High churn will eventually stall your…Read the guide
- B2B Cold Email Lead Generation: High-Converting FrameworksCold email is not dead; it has simply evolved. Spray-and-pray tactics will ruin your domain reputation and yield zero results…Read the guide
- Early Stage Startup Hiring: Finding Founding EngineersYour first ten hires will dictate the culture, velocity, and ultimate success of your company. You cannot hire purely for…Read the guide
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- Calculating Customer Lifetime Value (CLTV) in SaaSCustomer Lifetime Value (CLTV) is the ultimate metric for SaaS unit economics. It determines exactly how much you can afford to…Read the guide
- Startup Metrics Dashboard: KPIs that Actually MatterData without structure is noise. A startup metrics dashboard should not be a sprawling collection of every conceivable data…Read the guide
- Startup Equity Split Guide: Avoiding Co-Founder ConflictMore startups die from co-founder disputes than from market competition. A poorly structured equity split will cripple your…Read the guide
Startup glossary
Full glossaryBig ideas. Plain words.
The terms you will meet along the way, explained in plain language.
- Outbound MarketingA traditional method where a company initiates the conversation and sends its message out to an audience.See the definition
- Account-Based Marketing (ABM)A highly targeted marketing strategy where marketing and sales teams collaborate to create personalized…See the definition
- Affiliate MarketingAn arrangement where an online retailer pays a commission to an external website for traffic or sales…See the definition
- Monthly Recurring Revenue (MRR)The normalized monthly amount of subscription revenue a company expects to receive. It excludes one-time fees.See the definition
- Average Order Value (AOV)The average dollar amount spent each time a customer places an order on a website or app.See the definition
- Valuation CapThe maximum effective valuation at which a SAFE or Convertible Note will convert into equity, protecting…See the definition
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- Unit EconomicsThe direct revenues and costs associated with a single fundamental unit of a business model (usually one…See the definition
- EBITDAEarnings Before Interest, Taxes, Depreciation, and Amortization. A proxy for operating cash flow and core…See the definition
- Lead InvestorThe investor or VC firm that organizes a specific round of funding, negotiates the valuation and terms, and…See the definition
- Growth HackingA subfield of marketing focused on rapid experimentation across marketing channels and product development to…See the definition
- PivotA fundamental shift in a startup's business strategy, product direction, or target market after discovering…See the definition
- Gross ProfitThe profit a company makes after deducting the costs associated with making and selling its products.See the definition
From the blog
All postsRead beyond the obvious.
Ideas, field notes and founder lessons worth taking into your next decision.
- Starting an online business with no money and no laptopA practical breakdown of what you can actually build from a smartphone without spending cash or owning a laptop.Read the story
- 50 High-Margin Online Business Ideas That Require Little Capital50 online business ideas grouped by how the margin is made: licensing, expert matching, urgent bookings, idle assets…Read the story
- The invoice your client judged before reading itPlumbers and electricians buy document tools to look established, making clean billing layouts a steady digital product if you…Read the story
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- selling social media caption templates for niche businessesDesign tools made graphics easy, but small business owners still spend hours staring at blank text boxes before posting.Read the story
- 50 Realistic Small Town Business Ideas for Local EntrepreneursA walk through a small Indian town, stop by stop: the highway, the bazaar, the farm edge, the building site and the homes. 50…Read the story
- That date on the coffee bag is not a roast dateHome roasters often sit on exceptional coffee without realizing how easily fresh beans outmatch commercial supermarket bags at…Read the story