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The founder's toolkit · Always free
An idea is a start. Make your next move count.
Run the numbers. Find your starting point. Everything here is free, with no sign-in or credits.
Free startup calculators
All calculatorsEvery number. A clearer decision.
Your inputs. Clear working. Find the costs, margins and milestones behind your next move.
- Break-evenHow many units you have to sell before the business stops losing money.Open calculator
- Startup costWhat it costs to open the doors, and how long your cash lasts after that.Open calculator
- Return on investmentHow long the money you put in takes to come back, and what it returns in a year.Open calculator
- Funding neededHow long your cash lasts, and how much more you need to reach the month you are aiming for.Open calculator
- Customer Acquisition CostHow much you spend to acquire a single paying customer.Open calculator
- Lifetime Value (LTV)A strategic tool to calculate Lifetime Value (LTV) for your business.Open calculator
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- LTV:CAC RatioA strategic tool to calculate LTV:CAC Ratio for your business.Open calculator
- Payback PeriodA strategic tool to calculate Payback Period for your business.Open calculator
- Gross MarginA strategic tool to calculate Gross Margin for your business.Open calculator
- Net MarginA strategic tool to calculate Net Margin for your business.Open calculator
- ARPUA strategic tool to calculate ARPU for your business.Open calculator
- Churn RateA strategic tool to calculate Churn Rate for your business.Open calculator
Startup guides
All guidesOpen a new chapter.
Practical reading for the decisions ahead, with fresh picks from the library each visit.
- Product-Market Fit Metrics: How to Measure True PMFProduct-market fit is not a gut feeling; it is a mathematical reality visible in your data. If you scale acquisition before…Read the guide
- Inbound Marketing for Bootstrapped StartupsBootstrapped founders cannot outspend venture-backed competitors on ads. Your leverage lies in inbound marketing. By building…Read the guide
- B2B SaaS Churn Reduction: High-Retention StrategiesAcquiring a new customer is five times more expensive than retaining an existing one. High churn will eventually stall your…Read the guide
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- Competitor Analysis Framework for FoundersObsessing over competitors leads to derivative products. However, ignoring them entirely is strategic negligence. A strong…Read the guide
- Business Idea Validation Framework: Test Before You BuildThe graveyard of startups isn't littered with bad ideas, but with unvalidated ones. Founders, blinded by conviction, often build…Read the guide
- Pre-Launch Checklist for Startups: Technical and Marketing AuditThe market doesn't forgive unpreparedness. Your pre-launch phase isn't a suggestion; it’s the crucible where viability is forged…Read the guide
Startup glossary
Full glossaryBig ideas. Plain words.
The terms you will meet along the way, explained in plain language.
- Marketing Qualified Lead (MQL)A prospect whose engagement levels suggest they are more likely to become a customer than other leads, but…See the definition
- IncubatorAn organization designed to help startups grow by providing workspace, mentorship, and resources, usually…See the definition
- Single Sign-On (SSO)An authentication scheme that allows a user to log in with a single ID and password to any of several…See the definition
- Activation RateThe percentage of signed-up users who successfully complete a predefined set of key actions representing the…See the definition
- Lead InvestorThe investor or VC firm that organizes a specific round of funding, negotiates the valuation and terms, and…See the definition
- Growth HackingA subfield of marketing focused on rapid experimentation across marketing channels and product development to…See the definition
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- DilutionThe decrease in existing shareholders' ownership percentage of a company as a result of the issuance of new…See the definition
- LTV:CAC RatioThe relationship between the lifetime value of a customer and the cost to acquire them. It measures the ROI…See the definition
- Capital Expenditures (Capex)Funds used by a company to acquire, upgrade, and maintain physical assets such as property, plants…See the definition
- Top-Down Market SizingCalculating market size by starting with a broad industry macro-estimate from a research firm (like Gartner…See the definition
- Multivariate TestingA technique for testing a hypothesis in which multiple variables are modified.See the definition
- Secondary MarketThe market where investors and employees buy and sell previously issued private startup shares, rather than…See the definition
From the blog
All postsRead beyond the obvious.
Ideas, field notes and founder lessons worth taking into your next decision.
- The invoice your client judged before reading itPlumbers and electricians buy document tools to look established, making clean billing layouts a steady digital product if you…Read the story
- The Two Week Wait That Built a Van BusinessHow to launch a van-based bicycle mechanic operation that skips retail leases and fixes the two-week repair shop queue.Read the story
- 50 Realistic Small Town Business Ideas for Local EntrepreneursA walk through a small Indian town, stop by stop: the highway, the bazaar, the farm edge, the building site and the homes. 50…Read the story
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- The passive income promises that fail in real lifeDiscover the upfront work and hidden effort behind popular hands-off side hustle promises before wasting your evening hours.Read the story
- One Off Gutter Jobs Are a Bad Business. Contracts Are Not.Single gutter cleaning jobs leave you stranded between seasons. Monthly and annual contracts build stable cash flow with basic…Read the story
- That date on the coffee bag is not a roast dateHome roasters often sit on exceptional coffee without realizing how easily fresh beans outmatch commercial supermarket bags at…Read the story