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The founder's toolkit · Always free
An idea is a start. Make your next move count.
Run the numbers. Find your starting point. Everything here is free, with no sign-in or credits.
Free startup calculators
All calculatorsEvery number. A clearer decision.
Your inputs. Clear working. Find the costs, margins and milestones behind your next move.
- Break-evenHow many units you have to sell before the business stops losing money.Open calculator
- Startup costWhat it costs to open the doors, and how long your cash lasts after that.Open calculator
- Return on investmentHow long the money you put in takes to come back, and what it returns in a year.Open calculator
- Funding neededHow long your cash lasts, and how much more you need to reach the month you are aiming for.Open calculator
- Customer Acquisition CostHow much you spend to acquire a single paying customer.Open calculator
- Lifetime Value (LTV)A strategic tool to calculate Lifetime Value (LTV) for your business.Open calculator
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- LTV:CAC RatioA strategic tool to calculate LTV:CAC Ratio for your business.Open calculator
- Payback PeriodA strategic tool to calculate Payback Period for your business.Open calculator
- Gross MarginA strategic tool to calculate Gross Margin for your business.Open calculator
- Net MarginA strategic tool to calculate Net Margin for your business.Open calculator
- ARPUA strategic tool to calculate ARPU for your business.Open calculator
- Churn RateA strategic tool to calculate Churn Rate for your business.Open calculator
Startup guides
All guidesOpen a new chapter.
Practical reading for the decisions ahead, with fresh picks from the library each visit.
- Startup Metrics Dashboard: KPIs that Actually MatterData without structure is noise. A startup metrics dashboard should not be a sprawling collection of every conceivable data…Read the guide
- Zero-Investment Business Models for Bootstrapped FoundersCapital is an accelerant, not a prerequisite. Bootstrapping forces financial discipline and rapid iteration. By leveraging…Read the guide
- Calculating Customer Lifetime Value (CLTV) in SaaSCustomer Lifetime Value (CLTV) is the ultimate metric for SaaS unit economics. It determines exactly how much you can afford to…Read the guide
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- Go-to-Market Strategy for B2B StartupsA Go-To-Market strategy is not a marketing plan; it is the operational alignment of pricing, sales, and distribution. In B2B…Read the guide
- Pre-Launch Checklist for Startups: Technical and Marketing AuditThe market doesn't forgive unpreparedness. Your pre-launch phase isn't a suggestion; it’s the crucible where viability is forged…Read the guide
- User Retention Strategies for SaaS: Keeping Customers ForeverRetention is a product of systemic engagement, not just friendly customer support. To keep customers long-term, your product must…Read the guide
Startup glossary
Full glossaryBig ideas. Plain words.
The terms you will meet along the way, explained in plain language.
- UptimeThe percentage of time that a system or network is operational and available to users.See the definition
- Total Cost of Ownership (TCO)The purchase price of an asset plus the costs of operation, maintenance, and support over its lifespan.See the definition
- Monthly Active Users (MAU)The number of unique users who interact with the product at least once in a 30-day period.See the definition
- CAC Payback PeriodThe number of months it takes for the gross margin generated by a customer to pay back the cost of acquiring…See the definition
- Net IncomeThe company's total profit after subtracting all expenses, including COGS, operating expenses, interest, and…See the definition
- Pro Rata RightsThe right (but not obligation) of an investor to participate in future funding rounds to maintain their…See the definition
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- Employee Stock Ownership Plan (ESOP)An employee benefit plan that gives workers ownership interest in the company.See the definition
- Content MarketingA strategic marketing approach focused on creating and distributing valuable, relevant, and consistent…See the definition
- Search Engine Marketing (SEM)The practice of marketing a business using paid advertisements that appear on search engine results pages.See the definition
- Data Processing Agreement (DPA)A legally binding contract between a data controller and a data processor, required for GDPR compliance.See the definition
- Multivariate TestingA technique for testing a hypothesis in which multiple variables are modified.See the definition
- Daily Active Users (DAU)The number of unique users who interact with the product in a single 24-hour period.See the definition
From the blog
All postsRead beyond the obvious.
Ideas, field notes and founder lessons worth taking into your next decision.
- One Off Gutter Jobs Are a Bad Business. Contracts Are Not.Single gutter cleaning jobs leave you stranded between seasons. Monthly and annual contracts build stable cash flow with basic…Read the story
- How to find your first paying customer without spending on adsYour first sale comes from people who already trust you, not from paid ads. Here is how to turn your contact list into paying…Read the story
- Two hundred applications and not one licensedGeneral recruitment portals fail when employers need verified technical licenses, opening a clear path for small operators to…Read the story
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- That date on the coffee bag is not a roast dateHome roasters often sit on exceptional coffee without realizing how easily fresh beans outmatch commercial supermarket bags at…Read the story
- The invoice your client judged before reading itPlumbers and electricians buy document tools to look established, making clean billing layouts a steady digital product if you…Read the story
- 50 Flexible Business Ideas for Women Balancing Work and Life50 real flexible business ideas for women, home-based and India-focused, from BBI's own research library. Real links, no invented…Read the story