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The founder's toolkit · Always free
An idea is a start. Make your next move count.
Run the numbers. Find your starting point. Everything here is free, with no sign-in or credits.
Free startup calculators
All calculatorsEvery number. A clearer decision.
Your inputs. Clear working. Find the costs, margins and milestones behind your next move.
- Break-evenHow many units you have to sell before the business stops losing money.Open calculator
- Startup costWhat it costs to open the doors, and how long your cash lasts after that.Open calculator
- Return on investmentHow long the money you put in takes to come back, and what it returns in a year.Open calculator
- Funding neededHow long your cash lasts, and how much more you need to reach the month you are aiming for.Open calculator
- Customer Acquisition CostHow much you spend to acquire a single paying customer.Open calculator
- Lifetime Value (LTV)A strategic tool to calculate Lifetime Value (LTV) for your business.Open calculator
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- LTV:CAC RatioA strategic tool to calculate LTV:CAC Ratio for your business.Open calculator
- Payback PeriodA strategic tool to calculate Payback Period for your business.Open calculator
- Gross MarginA strategic tool to calculate Gross Margin for your business.Open calculator
- Net MarginA strategic tool to calculate Net Margin for your business.Open calculator
- ARPUA strategic tool to calculate ARPU for your business.Open calculator
- Churn RateA strategic tool to calculate Churn Rate for your business.Open calculator
Startup guides
All guidesOpen a new chapter.
Practical reading for the decisions ahead, with fresh picks from the library each visit.
- Startup Cash Flow Management: Extending Your RunwayRevenue is vanity, margin is sanity, but cash is reality. A profitable startup will still go bankrupt if the timing of its cash…Read the guide
- Pre-Launch Checklist for Startups: Technical and Marketing AuditThe market doesn't forgive unpreparedness. Your pre-launch phase isn't a suggestion; it’s the crucible where viability is forged…Read the guide
- Startup Metrics Dashboard: KPIs that Actually MatterData without structure is noise. A startup metrics dashboard should not be a sprawling collection of every conceivable data…Read the guide
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- Calculating Customer Lifetime Value (CLTV) in SaaSCustomer Lifetime Value (CLTV) is the ultimate metric for SaaS unit economics. It determines exactly how much you can afford to…Read the guide
- Early Stage Startup Hiring: Finding Founding EngineersYour first ten hires will dictate the culture, velocity, and ultimate success of your company. You cannot hire purely for…Read the guide
- Micro SaaS Pricing Models: Structuring for ProfitabilityPricing is the single most powerful lever in a Micro SaaS business. Yet, founders consistently underprice their products, relying…Read the guide
Startup glossary
Full glossaryBig ideas. Plain words.
The terms you will meet along the way, explained in plain language.
- Take RateThe percentage of Gross Merchandise Value (GMV) that a marketplace or platform retains as its revenue.See the definition
- Right of First Refusal (ROFR)A contractual right giving a party (usually the company or lead investors) the opportunity to buy shares…See the definition
- Burn MultipleA metric that evaluates a startup's capital efficiency by measuring how much cash it burns to generate each…See the definition
- 409A ValuationAn independent appraisal of the fair market value (FMV) of a private company's common stock, required by the…See the definition
- Cost Per Click (CPC)The price an advertiser pays every time someone clicks on their digital ad.See the definition
- Lifetime Value (LTV)The total gross profit a business expects to earn from a single customer throughout their entire relationship…See the definition
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- Daily Active Users (DAU)The number of unique users who interact with the product in a single 24-hour period.See the definition
- VestingThe process by which an employee or founder earns the right to their equity over time, rather than receiving…See the definition
- Total Addressable Market (TAM)The total global or regional market demand for a product or service, calculated as the maximum possible…See the definition
- LTV:CAC RatioThe relationship between the lifetime value of a customer and the cost to acquire them. It measures the ROI…See the definition
- Bounce RateThe percentage of visitors to a website who navigate away from the site after viewing only one page.See the definition
- Lead Velocity Rate (LVR)The month-over-month growth percentage of qualified leads entering the sales pipeline.See the definition
From the blog
All postsRead beyond the obvious.
Ideas, field notes and founder lessons worth taking into your next decision.
- The Two Week Wait That Built a Van BusinessHow to launch a van-based bicycle mechanic operation that skips retail leases and fixes the two-week repair shop queue.Read the story
- 50 Passive Income Business Ideas That Still Need You (a Little)Fifty passive income ideas sorted by how they actually earn: templates you sell again and again, digital assets, coin machines on…Read the story
- 50 Side Hustle Ideas You Can Run After Your Day Job EndsFifty side hustles that fit around a 9 to 6 job: evening desk work, weekend jobs with your hands, and seasonal gigs, each linked…Read the story
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- How to price a side hustle with no customers yetA practical guide to calculating first client rates based on real living expenses and actual working hours.Read the story
- Starting an online business with no money and no laptopA practical breakdown of what you can actually build from a smartphone without spending cash or owning a laptop.Read the story
- The invoice your client judged before reading itPlumbers and electricians buy document tools to look established, making clean billing layouts a steady digital product if you…Read the story