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An idea is a start. Make your next move count.
Run the numbers. Find your starting point. Everything here is free, with no sign-in or credits.
Free startup calculators
All calculatorsEvery number. A clearer decision.
Your inputs. Clear working. Find the costs, margins and milestones behind your next move.
- Break-evenHow many units you have to sell before the business stops losing money.Open calculator
- Startup costWhat it costs to open the doors, and how long your cash lasts after that.Open calculator
- Return on investmentHow long the money you put in takes to come back, and what it returns in a year.Open calculator
- Funding neededHow long your cash lasts, and how much more you need to reach the month you are aiming for.Open calculator
- Customer Acquisition CostHow much you spend to acquire a single paying customer.Open calculator
- Lifetime Value (LTV)A strategic tool to calculate Lifetime Value (LTV) for your business.Open calculator
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- LTV:CAC RatioA strategic tool to calculate LTV:CAC Ratio for your business.Open calculator
- Payback PeriodA strategic tool to calculate Payback Period for your business.Open calculator
- Gross MarginA strategic tool to calculate Gross Margin for your business.Open calculator
- Net MarginA strategic tool to calculate Net Margin for your business.Open calculator
- ARPUA strategic tool to calculate ARPU for your business.Open calculator
- Churn RateA strategic tool to calculate Churn Rate for your business.Open calculator
Startup guides
All guidesOpen a new chapter.
Practical reading for the decisions ahead, with fresh picks from the library each visit.
- Minimum Viable Product Development: Ship FasterPerfectionism is the enemy of validation. An MVP is not a smaller version of your final vision; it is a singular tool designed to…Read the guide
- Business Idea Validation Framework: Test Before You BuildThe graveyard of startups isn't littered with bad ideas, but with unvalidated ones. Founders, blinded by conviction, often build…Read the guide
- Startup Equity Split Guide: Avoiding Co-Founder ConflictMore startups die from co-founder disputes than from market competition. A poorly structured equity split will cripple your…Read the guide
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- User Retention Strategies for SaaS: Keeping Customers ForeverRetention is a product of systemic engagement, not just friendly customer support. To keep customers long-term, your product must…Read the guide
- Pre-Launch Checklist for Startups: Technical and Marketing AuditThe market doesn't forgive unpreparedness. Your pre-launch phase isn't a suggestion; it’s the crucible where viability is forged…Read the guide
- Go-to-Market Strategy for B2B StartupsA Go-To-Market strategy is not a marketing plan; it is the operational alignment of pricing, sales, and distribution. In B2B…Read the guide
Startup glossary
Full glossaryBig ideas. Plain words.
The terms you will meet along the way, explained in plain language.
- Serviceable Obtainable Market (SOM)The realistic portion of the SAM that a company expects to capture within the next 12 to 36 months, factoring…See the definition
- Acqui-hireWhen a company is acquired primarily for the talent of its team, rather than its product, user base, or…See the definition
- DAU/MAU RatioThe ratio of daily active users to monthly active users. It measures 'stickiness'—how often users are…See the definition
- Average Contract Value (ACV)The average annualized revenue per customer contract. Excludes one-time fees like implementation or training.See the definition
- DilutionThe decrease in existing shareholders' ownership percentage of a company as a result of the issuance of new…See the definition
- SAFE (Simple Agreement for Future Equity)An investment contract popularized by Y Combinator where an investor provides capital in exchange for the…See the definition
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- Infrastructure as a Service (IaaS)Online services that provide high-level APIs used to dereference various low-level details of underlying…See the definition
- Network EffectsA phenomenon where a product or service gains additional value as more people use it.See the definition
- Burn RateThe rate at which a company is losing money. Gross burn is total monthly expenses; Net burn is total expenses…See the definition
- Bounce RateThe percentage of visitors to a website who navigate away from the site after viewing only one page.See the definition
- Net Revenue Retention (NRR)The percentage of recurring revenue retained from existing customers over a period, factoring in downgrades…See the definition
- Time to Value (TTV)The amount of time it takes a new customer to experience the Aha moment or see tangible ROI from your product.See the definition
From the blog
All postsRead beyond the obvious.
Ideas, field notes and founder lessons worth taking into your next decision.
- 50 Side Hustle Ideas You Can Run After Your Day Job EndsFifty side hustles that fit around a 9 to 6 job: evening desk work, weekend jobs with your hands, and seasonal gigs, each linked…Read the story
- Day one goes badly because nobody wrote it downA practical breakdown of creating and selling onboarding checklist products to small business owners who lack structured training.Read the story
- How to price a side hustle with no customers yetA practical guide to calculating first client rates based on real living expenses and actual working hours.Read the story
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- Five Contradictory Answers and Real LiabilityFree forums give dangerous advice to trade professionals carrying legal liability. Here is how to build a paid community focused…Read the story
- 30 Smart Village Business Ideas That Actually Make Money30 village businesses laid out along the farming year: before sowing, while crops grow, at harvest, after harvest and every day…Read the story
- One Off Gutter Jobs Are a Bad Business. Contracts Are Not.Single gutter cleaning jobs leave you stranded between seasons. Monthly and annual contracts build stable cash flow with basic…Read the story