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The founder's toolkit · Always free
An idea is a start. Make your next move count.
Run the numbers. Find your starting point. Everything here is free, with no sign-in or credits.
Free startup calculators
All calculatorsEvery number. A clearer decision.
Your inputs. Clear working. Find the costs, margins and milestones behind your next move.
- Break-evenHow many units you have to sell before the business stops losing money.Open calculator
- Startup costWhat it costs to open the doors, and how long your cash lasts after that.Open calculator
- Return on investmentHow long the money you put in takes to come back, and what it returns in a year.Open calculator
- Funding neededHow long your cash lasts, and how much more you need to reach the month you are aiming for.Open calculator
- Customer Acquisition CostHow much you spend to acquire a single paying customer.Open calculator
- Lifetime Value (LTV)A strategic tool to calculate Lifetime Value (LTV) for your business.Open calculator
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- LTV:CAC RatioA strategic tool to calculate LTV:CAC Ratio for your business.Open calculator
- Payback PeriodA strategic tool to calculate Payback Period for your business.Open calculator
- Gross MarginA strategic tool to calculate Gross Margin for your business.Open calculator
- Net MarginA strategic tool to calculate Net Margin for your business.Open calculator
- ARPUA strategic tool to calculate ARPU for your business.Open calculator
- Churn RateA strategic tool to calculate Churn Rate for your business.Open calculator
Startup guides
All guidesOpen a new chapter.
Practical reading for the decisions ahead, with fresh picks from the library each visit.
- Freemium to Paid Conversion: Strategies that Actually WorkA massive free user base is a liability unless you can convert them. Freemium models only work when the friction between the free…Read the guide
- User Retention Strategies for SaaS: Keeping Customers ForeverRetention is a product of systemic engagement, not just friendly customer support. To keep customers long-term, your product must…Read the guide
- Product-Led Growth Onboarding: Driving Rapid ActivationIn a PLG model, your product must sell itself. This means the onboarding experience is your primary sales rep. If users do not…Read the guide
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- Competitor Analysis Framework for FoundersObsessing over competitors leads to derivative products. However, ignoring them entirely is strategic negligence. A strong…Read the guide
- Inbound Marketing for Bootstrapped StartupsBootstrapped founders cannot outspend venture-backed competitors on ads. Your leverage lies in inbound marketing. By building…Read the guide
- Startup Equity Split Guide: Avoiding Co-Founder ConflictMore startups die from co-founder disputes than from market competition. A poorly structured equity split will cripple your…Read the guide
Startup glossary
Full glossaryBig ideas. Plain words.
The terms you will meet along the way, explained in plain language.
- User Experience (UX)The overall experience of a person using a product, especially in terms of how easy or pleasing it is to use.See the definition
- Service Organization Control 2 (SOC 2)An auditing procedure that ensures your service providers securely manage your data.See the definition
- Product-Led Growth (PLG)A go-to-market strategy that relies on using your product as the main vehicle to acquire, activate, and…See the definition
- Total Addressable Market (TAM)The total global or regional market demand for a product or service, calculated as the maximum possible…See the definition
- Return on Investment (ROI)A performance measure used to evaluate the efficiency of an investment or compare the efficiency of multiple…See the definition
- Data Processing Agreement (DPA)A legally binding contract between a data controller and a data processor, required for GDPR compliance.See the definition
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- PivotA fundamental shift in a startup's business strategy, product direction, or target market after discovering…See the definition
- Search Engine Optimization (SEO)The practice of increasing the quantity and quality of traffic to your website through organic search engine…See the definition
- Capital Expenditures (Capex)Funds used by a company to acquire, upgrade, and maintain physical assets such as property, plants…See the definition
- Top-Down SalesA traditional enterprise sales strategy targeting C-level executives and decision-makers to mandate software…See the definition
- Operating Expenses (Opex)The expenses a business incurs through its normal business operations, excluding COGS.See the definition
- Conversion RateThe percentage of users who take a desired action (e.g., making a purchase, filling out a form) out of the…See the definition
From the blog
All postsRead beyond the obvious.
Ideas, field notes and founder lessons worth taking into your next decision.
- Stop Waiting: 50 Zero Investment Business Ideas You Can Start With $0Fifty ways to start earning in India with no capital, no stock, and no rented shop, just a phone, a library card, and a few free…Read the story
- 50 Untold Work-From-Home Business Ideas You Can Start With No Money50 real work-from-home business ideas from BBI's own research library, each linked to the full blueprint. No invented titles, no…Read the story
- Starting an online business with no money and no laptopA practical breakdown of what you can actually build from a smartphone without spending cash or owning a laptop.Read the story
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- Why Your Cobbler Said No and Who Still Says YesQuick-fix counters reject complex welted footwear every day. Here is how to build a craft cobbling service for premium leather…Read the story
- 50 Flexible Business Ideas for Women Balancing Work and Life50 real flexible business ideas for women, home-based and India-focused, from BBI's own research library. Real links, no invented…Read the story
- 50 Passive Income Business Ideas That Still Need You (a Little)Fifty passive income ideas sorted by how they actually earn: templates you sell again and again, digital assets, coin machines on…Read the story